A delegation of 13 Irish tourism companies – including the Clare Tourism Forum and the Cliffs of Moher Visitor Experience – took part in a sales mission to South Africa with Tourism Ireland, in a bid to grow Ireland’s share of this emerging tourism market.
The four-day sales mission to Johannesburg and Cape Town involved workshops, sales calls and networking events with influential South African travel agents and tour operators – providing an excellent opportunity for the Irish companies to encourage them to include Clare and Ireland in future holiday programmes. They were also interviewed by some of the main travel and lifestyle journalists in both cities.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to opportunities presented by other, emerging markets like South Africa. This week’s sales mission is an excellent opportunity for us to raise awareness of Ireland, and the many things to see and do that appeal to South African travellers.”
Tourism Ireland also launched the Wild Atlantic Way, Ireland’s first long-distance touring route stretching all the way from Donegal to Cork, in South Africa. “Last week’s mission was a wonderful opportunity for us to unveil the Wild Atlantic Way to our top travel trade and media contacts in South Africa. We believe this exciting new tourism experience has tremendous potential in the South African market”, continued Mr Paul.