Millions of people around Spain are seeing spectacular images of the Cliffs of Moher and the West of Ireland on television right now.
Tourism Ireland today unveiled a new television advertising campaign – specially timed to take advantage of late booking trends for summer holidays by Spanish travellers and to coincide with the World Cup and the huge numbers of people watching television right now.
The ads – highlighting the Wild Atlantic Way (Ruta Costera del Atlántico) – are running around prime time matches and programmes on national TV stations Telecinco and Cuatro. They are part of a wider campaign with Rumbo, one of Spain’s top online travel agents, which also includes extensive advertising on Rumbo.es and other key Spanish websites, as well as a busy programme of social media activity.
Spain is an important market for tourism to Ireland, delivering about 265,000 visitors in 2013.
Barbara Wood, Tourism Ireland’s manager in Spain, said: “2013 was a record year for Spanish visitors to Ireland and we are undertaking an extensive programme of promotions throughout 2014, to keep the momentum going and build on that growth. Our campaign with Rumbo is an important element of that programme, to boost travel to the West of Ireland and the Wild Atlantic Way this summer. June is the most important month in Spain for decisions about summer holidays and given the huge popularity of football and the World Cup in Spain, this is a really good time for us to whet holidaymakers’ appetites with beautiful images and great offers for Ireland.”
The most recent figures available from the CSO for 2014 (for the March-May period) show growth of +15% in Spanish visitors to Ireland over the same three-month period last year. Tourism Ireland’s busy programme of promotions in Spain includes online advertising on key websites, running until July, which will reach an estimated 16.5 million Spaniards. The organisation is co-operating with airlines Aer Lingus, Ryanair and Iberia Express, to highlight great airfares to the island of Ireland. Tourism Ireland also operates a busy, year-round programme of PR activity, which includes visits to Ireland for key Spanish travel and lifestyle journalists.
PIC SHOWS: “Visto en TV” – as seen on TV! Tourism Ireland’s campaign in Spain with online travel agent Rumbo is highlighting the Cliffs of Moher and the Wild Atlantic Way (Ruta Costera del Atlántico).