Around one million people in Germany will see images of Clare in a TV documentary entitled Weltreisen (meaning ‘World Travel’), which airs next month.
A crew from ARD, a national German TV network, is in Ireland this week – as guests of Tourism Ireland – filming for the documentary along the Wild Atlantic Way.
Footage captured in Clare includes the Burren and the Cliffs of Moher, as well as the Weltreisen crew enjoying a surfing demonstration in Doolin. The 45-minute programme will air in July, reaching an estimated one million viewers across Germany.
This year, Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotions around the world. The Wild Atlantic Way is being highlighted across a range of platforms including TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as international travel and lifestyle journalists and bloggers; and through Tourism Ireland’s promotional material – our market guides and brochures.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that the crew from ARD agreed to create this documentary featuring Clare and the Wild Atlantic Way. The programme will be seen by around one million potential holidaymakers for Ireland – encouraging them to come and sample Clare and the Wild Atlantic Way for themselves.”
“2013 was a record year for German visitors to Ireland and Tourism Ireland has an extensive programme of promotional activity under way throughout 2014 – to keep the momentum going and build on that growth. We are placing a major focus on the Wild Atlantic Way, which we know has tremendous appeal for German holidaymakers. We are also promoting key events, including Limerick City of Culture 2014.”