Some 750,000 Belgians are tuning in to the Banner County and the Wild Atlantic Way right now – on one of the country’s most popular weekly travel shows, called Vlaanderen Vakantieland (meaning ‘Flanders on Holiday’).
Tourism Ireland invited VRT – a national Belgian TV network – to film along the Wild Atlantic Way this summer. The crew captured footage for four different episodes – which are airing this month in Belgium and are being watched by an estimated 750,000 viewers per episode. They filmed two well-known Belgian actors enjoying the relaxed pace of a holiday by horse-drawn caravan along Ireland’s Wild Atlantic Way.
The crew filmed at various locations, including Clare Heritage Museum, the Burren and the Cliffs of Moher. The TV show will also feature sea-kayaking at Ballyvaughan and Dolphinwatch conservation in Carrigaholt. During filming, the crew stayed at Killilagh House B&B and Nagle’s Camping & Caravan Park in Doolin; they dined at Monk’s in Ballyvaughan.
The episodes filmed in Ireland are also being promoted by Tourism Ireland on its website, Ireland.com, by email marketing and social media activity; details about the Wild Atlantic Way and the places included in the various episodes will also be available on the Vlaanderen Vakantieland website.
Danielle Neyts, Tourism Ireland Belgium, said: “Tourism Ireland is delighted that this popular travel show will bring the spectacular Wild Atlantic Way in Clare to the attention of prospective holidaymakers in Belgium. The four episodes of Vlaanderen Vakantieland filmed here will be seen by hundreds of thousands of potential holidaymakers, all looking for ideas and suggestions for their next short break or holiday destination.
“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of TV programmes like Vlaanderen Vakantieland is incalculable – it is a great way of promoting Ireland in Belgium, helping to inspire prospective holidaymakers to come and experience the destination for themselves.”