Tourism Ireland invited a small group of influential tour operators from the Middle East to visit Co Clare recently, in advance of attending a B2B workshop with Irish tourism companies in Dublin.
The visit was organised to encourage the visiting tour operators to extend the Ireland content of their existing programmes or to include the island of Ireland for the first time in their 2015 programmes.
The group’s itinerary included a guided tour of the Burren Perfumery in Carron, followed by lunch at Monks in Ballyvaughan and a visit to the Cliffs of Moher. The next day, they visited Bunratty Castle and Folk Village and had lunch at the nearby Lily Mae Café. During their time here, the group stayed at Trump International Golf Links & Hotel in Doonbeg.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Tourism Ireland is delighted to bring these influential tour operators to Ireland for the annual New Markets Workshop – which provides such an important opportunity for our Irish tourism partners. Fact-finding visits like this are a valuable element of Tourism Ireland’s overall promotional effort in emerging tourism markets like the Middle East; they provide an excellent opportunity for us to position Co Clare and Ireland as a ‘must see’ destination among key travel decision-makers.”