The Shannon Group has announced the relaunch of Shannon Duty Free, taking “the World’s First Duty Free” back to its original title, but with an evolving new brand.
elebrations kicked off today with some 40s-inspired entertainment at Shannon Airport, including famous faces from the past.
Guests and passengers alike were treated to a performance by a highly regarded Dean Martin tribute act, and passers-by had to look twice as Marilyn Monroe’s double was “papped” by 1940s reporters, as bell-boys held the doors open.
Established almost 70 years ago, the duty free at Shannon Airport is the first and oldest duty free in the world. This pioneering initiative in Shannon has spawned a world-wide industry with thousands of Duty Free Shops around the world now generating billion of euros in revenue annually.
Starting out from humble beginnings, Shannon Duty Free now offers an incredible 60 brands including top names in Irish and European products such as Chanel, Gucci, YSL, Armani, Versace, Clarins, Lancome, Benefit, and Marc Jacobs. Among other popular brands available at the airport duty free are Jameson, Pernod, and local brands Knappogue Whiskey and Bunratty Meade and Poitin from County Clare. Locally produced Irish smoked salmon and Irish confectionaries are also popular with duty free shoppers.
The relaunch sees the introduction of new signage and branding, a new supplier in the world renowned Gebr Heinemann, and new product lines and layouts are in the process of being implemented as Shannon Duty Free strives to establish a more effective, exciting and profitable retail outlet. Gebr Heinemann are also the oldest in the world in their field of Duty Free supply, making the new partnership a unique blend of histories.
The brainchild of Dr Brendan O’Regan, Shannon Duty Free began as a small kiosk in the terminal building at Shannon, where a Ms. Kitty Downes sold souvenirs, Irish linen goods and other locally produced goods.
From such humble beginnings, a blueprint was created for the world-wide, multi-billion dollar duty free industry we know today. The Shannon Duty Free went from strength to strength in the following decades, continuously adding quality brands and merchandise from around the world.