Two groups of leading travel agents from 18 different states across the USA have been taking part in fact-finding visits of Co Clare, as guests of Tourism Ireland, American Airlines and Aer Lingus.
The group was here to attend a B2B workshop – organised by Fáilte Ireland – with Irish tourism companies in Dromoland Castle.
The travel agents were all representatives of top-producing American travel companies like Ensemble, Virtuoso, Signature Vacations and American Express. The first group enjoyed a falconry demonstration at Dromoland Castle, as well as visits to the Burren, the Cliffs of Moher and the Music Makers of West Clare. They dined at Trump International Golf Links & Hotel and in the Old Ground Hotel in Ennis. The second group of travel agents visited Bunratty Castle & Folk Park. Both groups stayed at Dromoland Castle.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that so many of these influential travel agents took the time out of their busy schedules to come and visit Co Clare and Ireland. Familiarisation visits such as these are extremely important, as the travel agents get to experience at first-hand the wealth of things to see and do here for American holidaymakers. Our aim is to enthuse them about the destination and ensure that when they return home they are better equipped to advise their clients about Ireland when planning and booking their holidays.”
Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotions around the world this year. The Wild Atlantic Way is being highlighted through TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as international travel and lifestyle journalists and bloggers; and through Tourism Ireland’s promotional material – its market guides and brochures.