Tourism Ireland in Milan invited a leading Italian tour operator – Cocktail Viaggi – and 12 of its top-producing travel agents, all specialists in coach tour and group travel, to visit Clare over the weekend.
One of the main themes of the travel agents’ itinerary – designed by Fáilte Ireland – was the Wild Atlantic Way. It included visits to the Cliffs of Moher and the Aillwee Caves. They also sampled some of Clare’s fantastic cuisine, at the Long Dock Pub and Restaurant in Carrigaholt.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “Italy is an important market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +39% for the December 2014 to February 2015 period, an additional 15,000 Italian visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that growth continues and we have an extensive programme of promotions under way in Italy in 2015.
“Inviting influential travel agents to come and experience what’s on offer here is a key element of Tourism Ireland’s promotional programme in Italy. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Co Clare and Ireland.”