Images of Clare will be seen by more than one million people in France early next year, after an episode of a popular travel TV show, called Échappées Belles, was filmed here this week.
The show’s presenter Sophie Jovillard and film crew were here as guests of Tourism Ireland and Fáilte Ireland, filming footage for a special Ireland episode, which will be broadcast in 2016 on France 3, the second largest public TV channel in France.
Filming took place at the matchmaking festival in Lisdoonvarna, the Burren Smokehouse and the Cliffs of Moher. Footage was also captured in counties Kerry and Galway.
Monica MacLaverty, Tourism Ireland’s manager for southern Europe, said: “We are delighted that an episode of Échappées Belles will showcase the Wild Atlantic Way and the West of Ireland to French travellers. It’s a wonderful opportunity to highlight some of the many things to see and do in this part of Ireland to a huge audience in France. Television and film are recognised as strong influencers for prospective holidaymakers.
MacLaverty added “The publicity value of a TV programme like Échappées Belles is incalculable – it is a great way of promoting the West of Ireland in France, helping to inspire travellers to come and experience the destination for themselves.”
Échappées Belles first aired in 2006 and it’s audience has grown each year with the show now regularly exceeding one million viewers. It has been three years since the popular travel show shot in Ireland with Dublin and Belfast featuring on a special episode in September 2012. Prior to that the only time the show visited Ireland was in 2008 when it did a special episode in Cork and Connemara.