Research by the Association has found that only 14% of SMEs are currently capable of fully trading online, while a further 8% can take orders but not payments online.
This places SMEs at a “huge disadvantage” in the €8.4 billion Irish digital economy, ISME says, as consumers increase their on-line purchases at a rate of 20% per annum.
According to CEO, Mark Fielding, “SMEs need to move fast to get their businesses online to begin benefitting from the explosion in ecommerce. Irish consumers are spending almost €700,000* an hour online but SMEs are largely unable to tap into this market as a result of poor broadband, despite the Government’s National Broadband Plan”.
The ISME research shows:
14% of SMEs are currently capable of fully trading on-line.
31% of businesses have broadband that is not adequate for their business needs.
14% of businesses have no online presence.
15% display contact details and company information online- not product information.
48% display products/services on their website and give contact details for orders.
8% can take orders but not payments online.
15% think that setting up a website wouldn’t result in a good return on investment.
12% are trying to set up a website at present.