The Association is asking consumers to consider the economic value of their purchases and the effect that local shopping can have on local job creation by keeping money circulating in their community.
According to ISME CEO, Mark Fielding, “Consumers can help the recovery by ensuring that they use their purchasing power to support local SMEs and Irish quality products. Insist on the Irish brand every time even if it isn’t displayed. Retailers also can play their part by placing Irish products prominently on their shelves”.
“Buying Irish supports our towns and villages and keeps our butchers, post offices, hardware stores and all our local shopkeepers in business. These stores provide excellent customer service and also provide employment for many in the locality. Supporting them means you are supporting the ‘home team’ and helping to keep the economy on an even keel.”
The Association reminded shoppers of the following facts when purchasing;
Every €10 spent locally on Irish products generates €24 of benefit to the local community.
45 cents of every Euro spent is reinvested locally in comparison to only 15 cents for the foreign multiples.
“It’s difficult for small businesses to compete these days as they are faced with high costs such as rents, local charges, energy etc. This has been evident in the large number of business closures in recent years and the current vacancy rates on our once vibrant main streets and town centres. We will only restore vitality to local communities if we support local shops and products. By buying quality Irish products we secure quality Irish jobs”, Fielding concluded.