French travel programme brings Clare to the small screen

French travel programme brings Clare to the small screen


default-video-player-france3Images of Clare were seen by more than one million people in France over the weekend, in a special Ireland episode of a popular travel TV show called Échappées Belles.

The show’s presenter and crew filmed here last September, as guests of Tourism Ireland and Fáilte Ireland. The Ireland episode aired on Saturday on France 3, the second largest public TV channel in France.

In Clare, filming for Échappées Belles took place at the matchmaking festival in Lisdoonvarna, the Burren Smokehouse and the Cliffs of Moher. Footage was also captured in counties Kerry and Galway.

Elmagh Killeen, Tourism Ireland’s manager for southern Europe, said: “This weekend’s special Ireland episode of Échappées Belles was a wonderful opportunity to showcase the Wild Atlantic Way and the West of Ireland to a huge audience of French travellers. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like Échappées Belles is incalculable – it is a great way of promoting the West of Ireland in France, helping to inspire travellers to come and experience the destination for themselves.”

France is one of the top four markets for tourism to the island of Ireland and 2015 was the third record-breaking year in a row for French visitors to Ireland. In fact, last year we welcomed more than half a million French visitors for the first time ever.