Shannon event to feature progress report on Wild Atlantic Way

Shannon event to feature progress report on Wild Atlantic Way

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Loop Head Lighthouse in County Clare. Pic Valerie O'Sullivan REPRO FREE Record numbers of people are visiting Loop Head Lighthouse in County Clare. Figures for the period April 3rd to August 31st show that 23,000 people visited the West Clare visitor attraction, a 13% increase on the entire figure for 2014. 47.5% of the total visitor figure up to Sunday, August 30th, is represented by Irish visitors, with Germany, North America, UK, France and Italy collectively accounting for 42.2% of the overall figure.  The historic landmark commenced its 5th year of operations when it reopened to the public in early April.  Clare County Council, which manages Loop Head Lighthouse in conjunction with the Commissioners of Irish Lights (CIL), says the facility will remain open daily (10am-6pm) until 4th October 2015. For the first time meanwhile, the attraction will be opened to the public during weekends in October. Commenting on the 2015 visitor season to date, Councillor James Breen, Cathaoirleach of Clare County Council said: "The 19th century West Clare landmark is certainly benefiting from its designation as a Signature Discovery Point on the Wild Atlantic Way and as one of the Great Lighthouses of Ireland. As in previous years, its growing popularity as a visitor attraction is providing a significant boost to economic activity in the wider area." Gerard Dollard, Director of Services, Clare County Council, noted the continued strong performance of the domestic visitor market and the German market, in particular. The Council has worked with all parties locally and nationally to build tourism product at Loop head to such an extent that the Loop is now regarded as an attraction of national status," stated Mr. Dollard.  "The economic benefit to the area has been obvious. The challenge now is to continue to expand and further market the product on the wider Loop Head Peninsula to increase the length of stay in the area. The tourism market is performing exceptionally well
Loop Head Lighthouse in County Clare. Pic Valerie O’Sullivan

Shannon Chamber has linked up with Fáilte Ireland to give an overview of achievements to date and new initiatives planned for Ireland’s Wild Atlantic Way.

The presentation will be given at a breakfast briefing in the Viewing Gallery at Shannon Airport on Thursday, 5 May 2016 from 7.30am to 9.30 am. Guest speakers will include Suzanne Trehy from Fáilte Ireland and Mark Nolan, managing director with Dromoland Castle Hotel and Shannon Chamber director.

Stretching along the Atlantic coast from Donegal to West Cork, the Wild Atlantic Way is one of the most successful product launches in recent times and, with an increasing awareness of its attractiveness in domestic and international markets, visitor numbers to this majestic route are set to increase.

Speaking ahead of the presentation, Shannon Chamber chief executive Helen Downes explains: “The overall aim of the project is to develop a route that will achieve greater visibility for the west coast of Ireland in overseas tourist markets. While a lot has been achieved in the two years since the project’s creation, a lot more is planned to make this a truly unmissable tourism offering,

“We are delighted that Suzanne Trehy, client services manager of the Cliff Coast Zone along the Wild Atlantic Way, will join us on the day.  Suzanne will provide a general overview of the Wild Atlantic Way to date and the outcomes achieved for 2014 and 2015. We will also hear about the plans proposed for 2016 including marketing and promotion, enhanced awareness across digital platforms, experience development plans including interpretation of the Wild Atlantic Way and the installation of photo points, capital projects, and trade engagement.

“Mark Nolan, managing director of Dromoland Castle Hotel, will give his views on the valuable contribution the project is making to the west of Ireland’s tourism offering and its appeal to the hotel’s clientele. The Shannon region is enriched by having a product of the calibre of Dromoland Castle Hotel, renowned for its dedication to contemporary excellence, located in its midst. The Wild Atlantic Way, with its breath-taking views, has added a new dimension to the west of Ireland as an Irish destination,” added Ms Downes.

Bookings for this event can be made directly with Shannon Chamber at 061 708341 or online at www.shannonchamber.ie/events-training

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