Gardaí to commence week-long social media campaign

Gardaí to commence week-long social media campaign

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As part of the ‘Be a Lifesaver’ road safety initiative, An Garda Síochána is set to commence a social media campaign, #SlowDown at 2pm on Monday 27th June in response to the rising number of fatalities on our roads and to highlight the importance of slowing down and driving carefully. 

The aim of this campaign is to encourage all roads users to modify their behaviour on our roads and to encourage all age groups to think about road safety and how they can influence the behaviours of others. In recent years, Ireland has reduced road deaths through a collective effort. We all have a role to play in saving lives.

Chief Superintendent Michael Hennebry, Garda National Roads Policing Bureau said: “So far this year, 83 people have already lost their lives on our roads. This is not just a number, these are people, husbands, wives, fathers, mothers, brothers, sisters, friends, colleagues.

Please reduce your speed in all circumstances, speed limits are not targets and we must change our driving culture and behaviours if we are to save the lives of those we love.”

An Garda Síochána has a long history of working with communities and we are reaching out again to these communities to share this message about road safety on their social media platforms. Every loss of life on our roads has a heart-breaking impact on families and communities.

There is one thing that every driver can do to reduce collisions on our roads. Please #SlowDown.

The #Slowdown Campaign will run for one week from Monday 27th June until Sunday 3rd July and will feature a number of well-known #SlowDown Ambassadors from around the country.

Members of the public and the media are invited to follow along next week in order to help share this vital message…..#SlowDown

Please follow An Garda Síochána’s Facebook page, on Twitter and on Instagram from 2pm on today (Monday 27th June).

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