Retail Excellence Awards for Shannon Duty Free

Retail Excellence Awards for Shannon Duty Free


Shannon Duty Free, the world’s first and most famous Duty Free, has scooped honours in the Annual Retail Excellence Ireland Awards.

In the latest in a run of awards for Shannon Group companies, the famous store that has recently undergone a major revamp has been announced as ‘National Visitor Store’ of the Year in the 21st Annual Retail Excellence Ireland Awards, the most prestigious in the industry, took place on Saturday in Killarney.  In addition to the award, Shannon Duty Free has also been named among the Top 5 Stores in Ireland for all retail.

The awards recognise the very best in retail excellence amongst the organisations 1,850 members who employ over 300,000 staff across all retail sectors in Ireland. They are judged and won on the basis of success across 10 pillars of excellence, including design, environment, product range and customer service as set out by Echo Chamber, a leading UK retail advisory group. Each store’s financial performance is also judged by Grant Thornton.

Shannon Duty-Free’s success comes after an overall €40 million investment programme at Shannon Airport on a range of customer-focused projects.  In recent years Shannon Duty-Free shop, the world’s first Duty Free has been totally redeveloped.

Managing Director of Shannon Airport, Andrew Murphy said the rewards recognise the exceptional commitment to high standards applied by staff of Shannon.

He said: “Shannon is steeped in retail history and since independence our Duty Free store has been on a journey to reposition itself, not only as a leading retail outlet in Ireland, but also to reset standards in the duty free industry itself.

“Our focus has been to create a store that is true to its sense of place in the West of Ireland, showcasing proudly the very best of authentic quality Irish products along with attracting new leading global brands in a design led environment.

“But perhaps most importantly, these awards recognise the exceptional commitment to high standards that our staff have achieved on a daily basis in the store. It wouldn’t be possible to succeed without their continued hard work and contribution. We are extremely proud of them and the service they provide to consumers.”

Head of Commercial at Shannon Airport Darren Smyth, echoed Mr Murphy’s comments. He said: “We are absolutely thrilled to receive these awards. It represents the huge effort made by our staff who have adopted Shannon’s ethos of continued growth and excellence of service. We have repositioned Shannon Duty Free as an industry exemplar in the industry.  Our hard work will continue as all of customers can look forward to the very best commercial experience when they fly and shop at Shannon.”


Chief Reporter Pat Flynn has worked as a journalist for almost 30 years. His career began during the late 1980s when, like many aspiring radio presenters of the time, he worked for local pirate radio stations in Clare and Limerick. Pat joined Clare FM in 1990 where he worked as researcher initially and later presented several different programmes including the station's flagship current affairs programme. He was also the station's News Editor and Deputy Controller of Programmes. Despite leaving in 2003 to pursue a career as a freelance journalist, he continues to work with the station to this day. As well as being the Clare Herald’s Chief Reporter Pat is also freelance journalist and broadcaster, contributing to Ireland’s national newspapers and is a regular contributor to national broadcasters.