A Clare tyre dealer has had his off-road expertise endorsed by tyre manufacturer BFGoodrich, as it expands its pan-European Off-Road Centre network into Ireland for the first time.
Mike McGrath’s Safeway Tyres in Ennis, is one of the first 13 in the country to join a growing network of more than 160 dealers from across Europe.
His endorsement was confirmed at a recent two-day launch event at Kilkea Castle in Co. Kildare, at which, dealers got the chance to improve their off-road driving techniques at a nearby dedicated 4×4 school.
Commenting, Mike says: “BFGoodrich is a premium professional 4×4 brand and as a dealer, it’s the one you want to be associated with. The launch of the network is great news for Ireland and aligns perfectly with how we run our business; offering the best advice, products and backup to our customers.”
BFGoodrich has plans to expand the network further, with dealers looking to join being required to have existing off-road expertise. They must also participate in local 4×4 events, record strong 4×4 tyre sales and take part in official BFGoodrich training, to ensure they can continue to provide expert advice to customers.