New local authority Initiative makes recycling seamless

New local authority Initiative makes recycling seamless


Guaranteed Irish has teamed up with, Ireland’s official guide to managing your waste, to call on households and businesses in Munster to make the right choices when disposing of waste.

The initiative, developed and implemented by the Southern Regional Waste Management Office, outlines a set of recycling labels specific to the Irish market as well as a citizens’ guide to effective waste disposal.

In Ireland, waste management operates differently than across Europe, with most packaging materials accepted at the kerbside being exported for recycling or disposal. It is therefore vital that Irish consumers dispose of their packaging correctly and have access to the right information, specific to the Ireland, in order to do so. As well as providing a labelling system, unique to Irish households and businesses, on you’ll will find everything you need to know on how to manage your waste responsibly and efficiently.

As the call for immediate climate action takes centre stage in the global political agenda, Guaranteed Irish is encouraging its network of 62 business members across Munster to take a proactive approach to responsible waste management at a local level. From recycling waste using the labelling system, to incorporating the labels in end user packaging design and sustainable business practice in the workplace, efficient recycling at a local level can make a significant impact on the climate and the community.

The Climate Action Plan to tackle climate change, published by Minister for Communications, Climate Action and Environment, Richard Bruton T.D. in June this year, commits to working with businesses in Ireland to improve labelling to avoid recycling-related confusion. As well as providing a labelling system, unique to Irish households and businesses, provide information on waste services in your locality, recycling facilities in Munster, information on preventing, reusing and disposing of waste.

Minister Bruton said, ‘People want to do the right thing when it comes to recycling but it can sometimes be confusing especially with plastics, to know which bin to use. These new labels will clearly show when to recycle or dispose of an item and I encourage all retailers, manufacturers and producers to take up this useful initiative. The labels are being introduced at a time when two thirds of the plastic used by industry in packaging is non-recyclable in Ireland today. This is just one initiative being put forward to encourage enterprise to reduce their use of non-recyclable materials and use recycled, recyclable packaging.’

Declan Breen from said, ‘Consumers have already voted with their euro, demanding less packaging and single use plastic, indicating a strong willingness to reduce waste where possible and recycle more. The new recycling information labels will greatly assist consumers in their determination to recycle effectively within our unique waste management system, providing a clear indicator as to what can be recycled here. We already have interest from major retailers in the new labelling system, and we look forward to rolling it out free of charge to producers, manufacturers and retailers.’

‘Guaranteed Irish is supportive of the new labelling system that removes any confusion and ambiguity and is encouraging all producers and manufacturers to apply for the new Irish recycling information labels, to assist the consumer in their shopping and waste management habits.’ said Brid O’Connell, CEO, Guaranteed Irish.

The Southern Region Waste Management Office (SRWMO) consists of counties Limerick, Tipperary, Kerry, Clare, Waterford, Cork, Carlow, Kilkenny and Wexford. As lead authority for the region, Limerick City and County Council is responsible for the preparation of the Regional Waste Management Plan. To deliver the plan, Limerick City and County Council have established a Regional Waste Management Office based in Patrick Street, Limerick.

Guaranteed Irish supports sustainable businesses in Ireland and is collaborating where possible with organisations who strive to tackle climate change. Currently, the Guaranteed Irish network consists of 62 businesses in the Munster region, including Ishka Spring Water, SuperValu and Dairygold Co-Operative Society Ltd.

For more information, contact the Guaranteed Irish team directly at

Chief Reporter Pat Flynn has worked as a journalist for almost 30 years. His career began during the late 1980s when, like many aspiring radio presenters of the time, he worked for local pirate radio stations in Clare and Limerick. Pat joined Clare FM in 1990 where he worked as researcher initially and later presented several different programmes including the station's flagship current affairs programme. He was also the station's News Editor and Deputy Controller of Programmes. Despite leaving in 2003 to pursue a career as a freelance journalist, he continues to work with the station to this day. As well as being the Clare Herald’s Chief Reporter Pat is also freelance journalist and broadcaster, contributing to Ireland’s national newspapers and is a regular contributor to national broadcasters.