Thirty seven jobs are at risk in Co Clare.
Loyaltybuild an international firm based on the Station Rd in Ennis is set to let offer thirty seven individuals at their headquarerts in Clare redundancy packages.
In 2014 the company was the victim of a sophisticated cyber attack that resulted in LoyaltyBuild recording pre-tax losses of €18m. Prior to the attack they posted a profit of €1m in 2013. The cyber attack in November, 2013 put Loyaltybuild’s Irish business out of action for seven months and cost the company millions of euro in lost revenues.
This week the Ennis-based firm that operated a customer loyalty programme for the likes of SuperValu and Axa announced changes to its business model in the country. It plans to maintain its workforce in Ireland but with a reduced workforce in Co Clare.
A statement released to The Clare Herald outlined why the changes are being introduced. “In order to maintain its leadership position in its competitive market, the company must refocus on becoming an agile, leaner and predominantly digital led business. The company will maintain its presence in Ireland but it may operate with a reduced workforce with up to 37 roles at risk of redundancy in the Ennis Co. Clare office”.
Staff are now in negotiations with employers to work out a mutual agreement. “Loyaltybuild has begun a process of consultation with its employees. Its foremost concern at this time is for its employees who have given great service to the company. Loyaltybuild is committed to ensuring its employees are treated with respect and will provide dedicated support to all affected during this transition”.
A total of fifty people were employed in the Ennis offices in 2013. Three Co Clare businessmen that co-owned Loyaltybuild, founder Dominic Considine, Domhnal Slattery, and Sean Lyne, sold the firm to a US group, Affinion for €25m in 2008.