A surf shop in North Clare has been named overall winner of this year’s You’re the Business competition run by Google, in partnership with Enterprise Ireland (EI) and the Local Enterprise Offices (LEO).
Lahinch Surf Shop is situated on the picturesque prom in Lahinch Co Clare, the family-founded business was selected for its innovative use of digital tools to grow and evolve its operations. As the top winner, Lahinch Surf Shop will receive a truly unique prize: a custom AI-powered advertising campaign developed by Google AI in collaboration with a team of AI experts.
In addition to the overall winner, 23 small and medium-sized enterprises (SMEs) from across Ireland, spanning a range of industries from print studios and food producers to bespoke cabinet makers have been awarded an exclusive, money-can’t-buy prize as part of the You’re the Business campaign. Those selected will receive a digital support package from Google which includes a one-year Google Workspace Business subscription with access to AI-powered tools like Gemini Advanced and NotebookLM and a one-to-one consultation from Google experts on how to get the best out of Google Workspace. Winners will also receive a You’re the Business trophy and digital assets and are invited to attend a dedicated Winners event in Google’s EMEA HQ in Dublin.
Speaking about the competition Eileesh Buckley, co-owner of Lahinch Surf Shop in Clare said: “It’s an incredible honour to be recognised as part of the You’re the Business campaign. At Lahinch Surf Shop, we’ve always believed in leveraging the power of digital tools to connect with our customers in meaningful ways. Being selected for this bespoke AI-powered advertising campaign is an exciting step forward, and we’re really looking forward to working with Google’s team to take our digital presence to the next level.”
Cera Ward, Managing Director, Large Customer Solutions, Google Ireland said: “SMEs comprise 90% of all enterprises in Ireland. Businesses like Lahinch Surf Shop and all those we are celebrating today are an integral part of the economy generating employment and providing services across the country. Through You’re the Business we want to help founders leverage a range of digital tools, including AI, to help them reach their growth potential. We’ve been proud to partner with Enterprise Ireland and the Local Enterprise Offices in the delivery of the programme and I want to congratulate all the winners announced today.”
Delivered by Google in partnership with Enterprise Ireland and the Local Enterprise Office, You’re the Business is an online platform offering digital training and tools to businesses in Ireland free of charge. Now in its third year, the initiative has taken on a new AI-focus with the online platform offering new training modules where users can explore AI tools and learn how AI can help them prepare for the future.
The competition element rewards businesses that have demonstrated a commitment to digital at different stages of their journey. Entrants were asked to submit a written entry telling their story around how they’ve utilised or enhanced digital skills in order to help their business grow or succeed online.
Kieran Comerford, Chair of the Local Enterprise Offices, said: “The role of digital in the evolution and growth of any SME has never been so keenly felt than over the past number of years. Giving them access to Google’s in-depth expertise through the You’re the Business programme is a fantastic step to help these companies maximise their online presence.
This programme along with the suite of online supports through the Local Enterprise Offices and Enterprise Ireland to help businesses digitise, is helping give them a competitive advantage both here and internationally. Congratulations to all the winners today and we look forward to continuing to support them as they grow over the coming years.”
For further information on the winners and the You’re The Business initiative, please visit: g.co/yourethebusiness