Pilot scheme to develop touring routes off Wild Atlantic Way

Pilot scheme to develop touring routes off Wild Atlantic Way

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Minister of State for Tourism and Sport Patrick O’Donovan has unveiled the route for the Shannon Estuary Drive – the first in what is hoped to be a series of drives which will be developed by Fáilte Ireland in collaboration with local stakeholders to encourage visitors to discover the variety of inland visitor experiences as they travel along the Wild Atlantic Way.

The Shannon Estuary is a large tidal estuary on the west coast of Ireland where Ireland’s longest river – the Shannon joins the Atlantic Ocean. Click HERE to view brochure.

The announcement took place in Glin, Co Limerick and welcoming the initiative to broaden visitor activity in the Mid-West, Minister of State for Tourism and Sport and Limerick County T.D. Patrick O’Donovan said.

“The Shannon Estuary Way new visitor experience provides a significant opportunity for Limerick and Ennis, as gateway towns to the Wild Atlantic Way, and will open up the region’s inland hinterland to visitors as well as support the strong local accommodation base and variety of visitor attractions and services along the route.

“As the Wild Atlantic Way continues to grow, we can now start to develop additional experiences for visitors to enjoy and, through initiatives like this, we can start to develop tourism activity which ensures a greater spread of visitors across the West of Ireland.”

A brand new visitor friendly map of the Shannon Estuary route has now been designed and printed to promote the locality’s key visitor experiences, attractions, towns and villages. The map is now ready for distribution to local businesses and tourist information offices for the 2017 summer season. The map will also be available in key accommodation hubs and all major attractions along the route and will be published on www.wildatlanticway.com

The Shannon Estuary drive is a looped route of approximately 207km (135 miles) and incorporates the following locations:

Limerick City, Kilcornan, Askeaton, Foynes, Tarbert, Killimer, Labasheeda, Kildysert, Ballynacally, Clarecastle, Ennis ,Bunratty

Speaking today, Fáilte Ireland’s Head of the Wild Atlantic Way, Fiona Monaghan emphasised –

“While the Wild Atlantic Way continues to thrive in terms of visitor numbers and awareness, we need to ensure we continue to develop and build on it – and use its growing appeal to spread tourism activity into as many parts as possible.  Initiatives such as the Shannon Estuary Way will do just that and encourage tourists to broaden their visit beyond the coastal touring route – enhancing the experience in a way which will benefit visitors and local communities alike.”

The next steps for the project include the development of a navigation and viewing point strategy developed in collaboration with key stakeholders.

 

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Chief Reporter Pat Flynn has worked as a journalist for almost 30 years. His career began during the late 1980s when, like many aspiring radio presenters of the time, he worked for local pirate radio stations in Clare and Limerick.

Pat joined Clare FM in 1990 where he worked as researcher initially and later presented several different programmes including the station’s flagship current affairs programme.

He was also the station’s News Editor and Deputy Controller of Programmes. Despite leaving in 2003 to pursue a career as a freelance journalist, he continues to work with the station to this day.

As well as being the Clare Herald’s Chief Reporter Pat is also freelance journalist and broadcaster, contributing to Ireland’s national newspapers and is a regular contributor to national broadcasters.

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