“Give the Gift of Local this Christmas” is a community initiative devised by Clare FM to support local towns and business in the run up to one of the busiest shopping periods of the year.
The campaign which has just been launched by Clare FM is in association with Clare County Council will include a series of on-air commercials, as well as promotion across its digital platforms, highlighting the various main towns across the County and what they have to offer. Kilrush, Killaloe, Shannon, Ennistymon and Ennis are the towns selected, and as well as offering smaller businesses the opportunity to promote themselves, the initiative will also promote the towns themselves with a series of short videos and on-air Vox-pops.
Speaking about the initiative, Clare FM’s General Manager Susan Murphy said “This initiative is something that has been in the planning stages for a number of months, We at Clare FM are very mindful about the importance of supporting our local towns and businesses, they are the lifeblood of this county. We wanted to do something that would put a spotlight on some of our towns, all of which have an amazing array of unique stores to choose from.
We were delighted when Clare County Council came on board with us to support the initiative, they have been instrumental in helping us put the campaign together. Over the next couple of weeks, we will be dedicating particular days to promoting the various towns and what they have to offer as well as creating video content which will be available on our digital platforms and on our website Clare.FM as well as Clare County Council website”.
Mayor of Clare, Cathal Crowe welcomes this initiative and urges people to support local businesses across the county. “I am delighted that Clare County Council are part of this positive community initiative during the busiest shopping period of the year”.
Commenting on the campaign Pat Dowling. Chief Executive of Clare County Council, said “It’s important that we all support our own local enterprises and businesses first, because that’s what generates the local economy and what sustains local businesses”