Shannon Airport’s new brand campaign, “The Best Place to Fly From” has been shortlisted for a prestigious national marketing award, having been nominated in the “Best in Class – Brand” category at the Digital Media Awards 2026.
The campaign is a fun, semi-animated celebration of the airport’s famously friendly and hassle‑free passenger experience. It is fronted by two feathered “frequent fliers”, Robin and Wren, and builds on Shannon Airport’s established reputation as Ireland’s Favourite Airport, earned through its award‑winning customer experience and status as Ireland’s top airport brand for three consecutive years (RED C BRII 2023-2025).
Developed in collaboration with media agency, Havas Media Ireland, and creative agency, Connelly Partners, the campaign has run nationwide across TV, cinema, radio, digital and out‑of‑home channels throughout the year.
The “Best in Class – Brand” category recognises excellence in brand marketing, celebrating organisations that demonstrate a clear and innovative strategy executed effectively across multiple channels and platforms.
Commenting on the nomination, Vanessa McTigue, Commercial Director of The Shannon Airport Group, said: “It’s fantastic to see our ‘Best Place to Fly From’ campaign shortlisted at the prestigious Digital Media Awards, and we’re honoured to be recognised alongside some incredible brands and agencies.
Our marketing team worked closely with our agency partner Havas Media Ireland, and brought our ‘frequent fliers’, Robin and Wren, to life in a memorable way that reflects the unique personality of Shannon Airport. The campaign has resonated strongly with our customers, helping to reinforce Shannon Airport’s position as the best place to fly from while delivering strong engagement across multiple channels and audiences.
We’re delighted to see that work recognised through this nomination.”
Hannah Kelleher, Senior Account Director with Havas Media, said: “It is a pleasure to work with the Shannon Airport marketing team, whose vision, ambition and passion for the growth of the airport are evident in everything they do. This nomination reflects a truly collaborative effort to strengthen the Shannon Airport brand and connect with audiences across Ireland.”
The Digital Media Awards are among Ireland’s most prestigious industry accolades, recognising outstanding achievement in digital innovation, creativity and measurable impact across a wide range of categories. Each year, the awards attract hundreds of entries from leading agencies, brands and organisations of all sizes.
*The winners will be announced at a gala awards ceremony on 9th October at the Radisson Blu Hotel, Dublin.