The Irish Butchers’ Guild has confirmed the winners of the 2026 Easter Lamb Display Challenge, celebrating excellence in butchery presentation, creativity, and in-store display across its network of independent butchers.
Local butchers B. Molloy Master Butchers, with stores in Abbey Street and Roslevan, Ennis, were proudly awarded a prestigious 5-Star Award for their outstanding Easter lamb display, with Derek Molloy commenting, “We’re delighted to receive this recognition – it’s a great reflection of the hard work of our team and our commitment to showcasing the very best of Irish lamb with quality, care, and creativity.” Derek personally sources his lamb from trusted local farmers, ensuring exceptional quality and flavour, with each cut reflecting the rich pastures of Co. Clare.
This annual competition recognises Guild members who go above and beyond in showcasing the very best of Irish lamb during the Easter season. With lamb holding a special place in Irish food traditions at Easter, the competition highlights the vital role local butchers play in presenting high-quality, locally sourced produce in an inspiring and engaging way for customers.
Judging was based on three key areas, overall display, visual appeal and aesthetics, creativity & innovation, rewarding butchers who brought originality and fresh ideas to their displays. A prestigious 5-Star Award was reserved for displays that stood out as truly exceptional – combining outstanding presentation, premium-quality meat, and a distinctive or innovative approach.
This year’s competition once again highlighted the incredible skill and creativity within the Guild, with entries featuring both traditional favourites and innovative value-added products. From expertly prepared Easy Carve Legs of Lamb, Lamb Noisettes, and Herb Crusted Racks to imaginative creations such as Lamb Truffles, Lamb Twisters, Lamb Koftas, and Lamb Parcels, the standard of displays was exceptionally high across the board.
The overall Champion award went to Murphy’s Butchers from Tullow, Co. Carlow, narrowly beating other talented entrants. Members of the Irish Butchers’ Guild share a deep commitment to upholding their craft, to the quality and provenance of their products and to the pursuit of excellence in their businesses.
The Irish Butchers’ Guild continues to champion independent butchers across Ireland, promoting quality, craftsmanship, and the importance of supporting local food producers.